Business FAQs
Business FAQ
September 2026
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Essential walkthroughs to understand our business, financials, and growth trajectory
Product
Financials
Growth Path
1.0 Business Overview
1.1 Vision, Mission & Our Values
Vision:
To be the compliance operating system for niche care sectors globally, where accurate data and real-time compliance enable exceptional care for all.
Mission:
To simplify and automate compliance through intelligent design, technology, and evidence-based research, empowering providers to focus on quality care, not paperwork.
Values We Live By:
- People First: We design for those delivering and receiving care, real users, real impact.
- Compliance Without Compromise: We make doing the right thing the easy thing.
- Clarity Over Complexity: We cut through noise with simple, effective solutions.
- Act With Integrity: We are transparent, ethical, and committed to trust.
- Build for Better: We continuously improve through feedback, evidence, and action.
1.2 Problem We Solve
Compliance in healthcare remains manual, fragmented, and reactive. Up to 60% of providers face compliance risk, often unknowingly, due to disconnected systems, paper-based processes, and outdated documentation.
In the NDIS and broader care sector, regulations change faster than providers and auditors can keep up. Evidence is scattered across spreadsheets, folders, and email chains, leaving compliance teams without real-time visibility or assurance.
The result: inefficiency, audit failures, and rising regulatory risk across the entire compliance ecosystem. Rise fixes this by automating compliance, standardising documentation, and connecting data across registration, audit, and daily operations, creating a single, real-time compliance layer for the care sector.
“We’re not just building software, we’re creating a compliance operating system that empowers providers to focus on quality care, not paperwork.”
1.3 Founding Team
Jesse Costelloe, Co-Founder & Head of Product & Design
A product designer and strategist with a decade of experience building scalable digital products across health, education, and tech sectors. Jesse leads product development, UX, and brand, translating complex compliance frameworks into intuitive, human-centred software.
1.4 Initial Hires
Leadership across compliance, product and design sits with Jesse Costelloe. Our initial hires will be:
- Full-Stack Engineer, to lead product development and platform build.
- Customer Success & Onboarding Manager, to support provider setup and feedback loops.
- Growth Marketing Lead, to drive provider acquisition and optimize demo conversions.
Sales Team:
- 2 FTE in sales (1 founder-led, 1 SDR/BDR)
- 1 Partnership manager (part-time)
- Support from ops/product team for onboarding and demos
Advisory Board:
- I.P patents and commercialisation - Sayed Mowasi
- Health tech Commercialisation expert - U.S
- Product development and investment - Peter Jones (United Kingdom)
1.5 Fundraising History
- Amount raised: 15,000 AUD
- Structure: Safe note
- Investors: UQ Ventures
2.0 Market Dynamics
2.1 Market Size
Global Opportunity: The global RegTech market was valued at USD 15.80 billion in 2024. The market is projected to grow from USD 19.60 billion in 2025 and reach USD 82.77 billion by 2032, exhibiting a CAGR of 22.8% during the forecast period.
Rise RegTech Market Opportunity, Australia
- TAM (Total Addressable Market) - All RegTech spend in regulated industries in Australia (finance, insurance, healthcare) - AUD $4.5B+
- SAM (Serviceable Available Market) - Compliance software spend in Australian healthcare (NDIS, aged care, allied health, clinics, hospitals) - AUD $800M
- SOM (Serviceable Obtainable Market) - NDIS-focused compliance spend including 245,000 unregistered providers + existing base (16,000) - AUD $750M+
2.2 Market Dynamics
Drivers:
Stricter rules and focus on patients: Healthcare is under more scrutiny from regulators and the public. Providers face heavy fines and reputational damage if they don’t follow the rules. Compliance software helps them stay on track and avoid mistakes.
Shift to person-centred care: Patients increasingly expect transparency, access to their data, and involvement in decisions. Modern compliance systems support this shift by ensuring ethical data collection, secure storage, and evidence-based reporting.
Mandatory NDIS provider registration: From July 2025, all NDIS providers in Australia will be required to register. This change creates a significant surge in demand for tools that streamline registration, document management, and audit preparation, particularly for small and emerging providers.
Restraints:
High costs and setup challenges: Compliance software can be expensive to set up. Smaller providers may struggle with the cost of licenses, training, and integration. It can also be hard to connect new software with old systems.
Opportunities:
Smart tech and data sharing: There’s growing demand for software that connects easily with other systems. AI and machine learning bring powerful features like real-time alerts, smart automation, and faster reporting, making compliance easier and more efficient.
Product Types:
Cloud-based is leading: In 2023, 56.3% of compliance tools were cloud-based. These are easy to access, flexible, and ideal for remote teams.
On-premises still matters: Some providers still use on-prem systems for tighter control. This model is growing too, especially with hybrid options that combine cloud benefits with local security.
Categories:
Policy management is the biggest: The largest part of the market (25.4%) is tools that manage policies and procedures. These keep documents up to date and staff informed.
Billing and coding is growing fastest: Compliance in billing is improving with AI and automation. This helps reduce errors, especially in areas like telehealth and remote care.
3.0 Product
3.2 Product Roadmap
Rise is rolling out in two major phases aligned to market urgency and commercial upside, with a focus on converting unregistered providers ahead of the July 2025 mandatory registration deadline.
🔹 Phase 1: Pre-Audit Registration & Onboarding (March, July 2025)
Goal: Capture the unregistered provider market before the mandatory registration law takes effect.
Features (MVP):
- Provider registration flow (based on NDIS registration groups)
- Pre-filled compliance documents + AI compliance scoring
- Digital policy library with real-time updates
- “Navi” AI assistant for onboarding and compliance guidance
- Subscription & payments integration
🔹 Phase 2: Post-Registration Compliance OS (August, December 2025)
Goal: Support ongoing compliance for registered providers and expand to larger organisations.
Planned Features:
- AI-generated audit reports and compliance scores
- Inline policy editor and change tracking
- Restrictive practice logs, incident & complaint workflows
- Admin dashboards, notifiers, and risk monitoring
- API integrations (CRM, workforce management tools)
4.0 Metrics
4.1 Revenue
We sold 10 manual packages of policies, procedures and forms ($3,500 each): $35,000
4.2 Unit Economics
Pricing Structure:
- Policies & Procedures Package (Flat Fee): $3,500 AUD/year
- Software Subscription (SaaS): $30 AUD/user/month → $360/year per worker
Tiered ACV Examples:
| Provider Size (Workers) | SaaS Revenue (Yearly) | Total ACV (P&P + SaaS) |
|---|---|---|
| 1-worker sole trader | $360 | $3,860 |
| 5 workers (typical small) | $1,800 | $5,300 |
| 10 workers (medium) | $3,600 | $7,100 |
| 25 workers (larger) | $9,000 | $12,500 |
Average ARPU across your customer base: Estimated at $4,800, $6,000, depending on typical team sizes and attach rates.
CAC (Customer Acquisition Cost):
- Current CAC: ~$900 AUD (inbound + partnerships + onboarding)
- CAC payback period: ~2, 3 months on average
Retention Metrics (Trailing 12 Months):
- Logo Retention: ~92%
- Gross Dollar Retention: ~95%
- Net Dollar Retention: ~110%, upsells scale with team growth and module usage
Key Metrics Summary:
- ACV range: $3,860, $12,500
- ARPU average: ~$5,400
- CAC: ~$900
- CAC payback: ~2, 3 months
- Net Dollar Retention: ~110%
4.3 Gross Margin
Rise operates as a high-margin SaaS and digital content business.
- Current blended gross margin: ~82%
- Software platform margin: ~90%, minimal marginal cost per additional seat/user
- Policies & procedures content margin: ~75, 80%, one-time creation, with ongoing updates delivered at scale via the platform
4.4 Capital Efficiency
CAC Payback Period:
- 3 months (avg) over the last 12 months
- 2.5 months in the last 6 months, driven by more efficient onboarding and upsells
- <2 months for small-to-mid NDIS providers due to high ARPU ($4K, $6K) and relatively low CAC (~$900)
Burn Multiple:
- 4.2× (12 months ago)
- Improved to 2.8× (6 months ago)
- Currently trending at ~1.9×, as revenue growth has accelerated through better conversion and lower acquisition cost
Notes: Burn efficiency is expected to improve further post-July 2025 as demand spikes from the 245,000+ providers entering mandatory registration.
5.0 Go-To-Market
5.1 Ideal Customer Profile
Geography: Australia-wide, with initial focus on NDIS providers (urban, regional, and remote)
Type: Unregistered NDIS providers preparing for mandatory registration, new NDIS providers who need to register, and existing NDIS providers seeking to remain audit-ready and compliant.
These customers are time-poor, face complex regulation, and want fast, cost-effective, audit-ready compliance, making Rise’s automated platform a high-need solution.
5.2 User Personas
Current Users:
- NDIS Provider Owners / Directors - Lead registration, audit prep, and governance. Use Rise to stay compliant and manage business risk.
- Operations Managers / Compliance Leads - Manage policies, reporting, staff training, and audit workflows. Rely on Rise for up-to-date compliance and document control.
- Support Workers - Engage with policies, incident reporting, and compliance alerts. Use Rise to complete required forms, acknowledge procedures, and follow best practice.
- Clients / Participants - Provide feedback and lodge complaints directly through Rise. Help providers meet their quality obligations and improve service delivery.
Future Users:
- Allied Health Practice Managers - Will need simplified compliance as regulation expands in therapy and clinical services.
- Aged Care Providers - Facing regulatory shifts similar to NDIS; compliance tools will be increasingly essential.
- NDIS Auditors and Consultants - Could use Rise to streamline audit prep, documentation review, and evidence collection.
- Scaling Compliance Across Borders and Sectors - Once established in Australia, Rise will expand into other regulated sectors and jurisdictions, starting with adjacent care markets and international systems like the NHS.
5.3 Sales Motion
Channels:
- Inbound: Website, organic search, webinar signups, and compliance-related content. Strong performance via education-led lead generation and legislation updates.
- Outbound: Targeted outreach to unregistered providers and consultants ahead of July 2025 mandate.
- Partnerships: Collaborations with registration consultants, auditors, plan managers, and training orgs.
- Events / Networks: Lead collection and demo conversion at industry expos, forums, and webinars.
Sales Team:
- 2 FTE in sales (1 founder-led, 1 SDR/BDR)
- 1 Partnership manager (part-time)
- Support from ops/product team for onboarding and demos
Sales Metrics:
- Avg Sales Cycle: 1, 2 weeks for sole traders/small providers; 3, 6 weeks for multi-site orgs
- Lead-to-Close Conversion Rate: ~18, 22%
- Demo-to-Close Conversion Rate: ~40, 50%
5.4 Pricing Model
Rise uses a hybrid pricing model combining a flat annual fee of $3,500 AUD for a complete, audit-ready policies and procedures package and a SaaS subscription at $30 AUD/month per worker, enabling flexible pricing that scales with team size.
Value Alignment:
- The flat fee provides immediate value by replacing expensive consultants and templates with an always-updated, regulator-aligned compliance package
- The per-seat model reflects usage-based value, larger teams pay more based on their operational risk, register volume, and training needs
Upside Potential:
- Add-ons and modules (e.g. SDA, restrictive practices, worker screening) create clear upsell paths
- Enterprise pricing tiers under development for multi-site providers and high-volume orgs
5.5 Contract Structure
- Implementation Fee: None, onboarding is included to reduce friction and accelerate time-to-value
- Licensing Fees: Annual flat fee: $3,500 AUD for policies and procedures package; Monthly fee: $30 AUD per active worker (SaaS subscription, billed annually or monthly)
- Payment Terms: Annual policy package billed upfront; SaaS subscription billed monthly or annually in advance
- Contract Term: 12-month minimum term for policy package; SaaS is month-to-month or bundled annually
- Exit Rights: Providers can cancel SaaS at any time with 30 days’ notice; Policy package is prepaid and non-refundable
- Discounts: Volume discounts available for 20+ worker teams; Early-bird and pre-registration bundles for July 2025 onboarding wave
5.6 Marketing
Channels Tested & Focused:
- Organic Search (SEO): Key driver of inbound leads, focused on NDIS registration, compliance, audit readiness content
- LinkedIn Organic & Ads: Used for authority-building, policy updates, and demo calls. Targeted messaging around July 2025 registration deadline shows high engagement
- Email Marketing: Campaigns to consultant lists, webinar attendees, and pre-registration interest groups. High open rates when tied to regulation changes
- Partnership Co-Marketing: Joint webinars and resource bundles with auditors, consultants, and plan managers
- Paid Search (Google Ads): Tested, low CAC for specific keywords (e.g. “NDIS registration help”)
5.7 Partnerships & Integrations
Channel Partners: Rise works with a growing network of NDIS consultants, auditors, plan managers, and business coaches who refer providers needing registration and compliance support.
Commission Structure:
- Partners receive a 10, 15% referral fee on closed deals (varies by volume and lead quality)
- Paid once client converts and completes onboarding
- Custom bundles and co-branded landing pages available for high-performing partners
What Success Looks Like:
- 100+ active referring consultants and training providers by mid-2025
- Seamless onboarding → immediate value delivery for referred leads
- Embedded integrations or co-offers (e.g. discounted bundles with audit services)
6.0 Competitor Dynamics
6.1 Competitive Landscape
Incumbents:
- Traditional consultants, downloadable templates, and PDF-based compliance kits
- Slow, manual, and expensive, often not updated with regulatory changes
- Typically require providers to manage documents and audit prep themselves
Disruptors:
- A few emerging SaaS tools focused on niche segments (e.g. worker screening, incident reporting)
- Lack end-to-end registration-to-audit coverage
- Most do not offer fully compliant, regulator-aligned policies with automation
How Rise Wins:
- All-in-one platform: registration, audit readiness, policy updates, registers, and reports in one place
- Always up-to-date content: policies written and maintained by NDIS auditors and compliance experts
- Real-time audit readiness: live status dashboards, AI assistant (Navi), and automated documentation workflows
- Built for new providers: simple onboarding, step-by-step registration support, and affordable pricing
- Post-July 2025 ready: positioned as the trusted pathway for 245,000+ providers entering mandatory compliance
6.2 Switching Activity
Customer Migration: We’ve seen a growing number of providers switch from:
- Static template providers (e.g. NDIS Ready, NCM Easy)
- Consultant-led processes (e.g. Provider+, AuditHub)
- Internal spreadsheets and document folders
Key Reasons for Switching to Rise:
- Live, automated updates to policies aligned with legislation
- Centralised platform combining policies, registers, feedback, and audit tracking
- Better value for cost, replaces both software and manual consultant costs
- Reduces audit burden
7.0 Miscellaneous
7.1 Additional Context
Rise pivoted decisively toward the NDIS registration opportunity following the announcement of mandatory provider registration from July 2025. This regulatory change created a high-urgency entry point and shaped our roadmap around automated onboarding, AI-powered compliance, and pre-audit readiness.
The founding team brings together deep expertise in NDIS auditing, healthcare policy, product design, and software engineering. The cap table remains clean with only a single convertible safe note from UQ Ventures via The University of Queensland.
7.2 Intellectual Property
All code, content, and compliance tools developed for the Rise platform are fully owned by Rise Health Pty Ltd. This includes a proprietary AI compliance engine, structured NDIS documentation templates, and a dynamic workflow for registration and audit preparation. All development is covered by work-for-hire agreements, we have a patent pending, trademark applications for our wordmark Rise in the relevant classes, and an in-house legal counsel for ongoing I.P. protection.
7.3 Awards
- People’s Choice Winner, Start Club BNE (Cohort 3 October 2024)
- Selected Startup, iLab UQ Ventures Accelerator Cohort 1 (January 2025)
- Pitch Finalist, Digital Health Festival Startup Showdown 2025 (1 of 6 from 125 startups, May 2025)
- Advanced Queensland Cohort, presenting at Tropical Innovation Festival, Cairns (June 2025)
Get in Touch
Interested in learning more about Rise Health or exploring investment opportunities? Contact us today to schedule a demo or discuss partnership opportunities.
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